Episode 37: Vendor business models - why you're struggling to sell to banks

In today's episode, I'm exploring a theme from my recent LinkedIn post where I was discussing why vendors (and FinTechs) often struggle when selling to banks. One of the key issues is the vendor business model, combined with a misunderstanding of how bank budgets tend to work. Join me for a diatribe - or broadcast - straight from my brain! This is a flavour of the sort of thing I explore when I'm doing workshops with software vendors and FinTechs. Let me know if I can help you - just drop me a note or find me via LinkedIn.